Edge Petrol provides pricing software that gives station owners real-time, accurate insight to help them combat reducing volumes and aggressive competition by making better pricing decisions.
During the series B funding round, the organisation has an integrated solution for aggregating multiple data sets to enable customers to optimise margin and volume, including:
Cost of fuel
Competitor pricing comparisons
Using real-time data, Edge Petrol is the only software that calculates real-time volumes, weighted and blended margins, and other key metrics for better decision making & strategy development.
We were tasked with sourcing a Chief Technology Officer to take the organisation to the next level and help build out their product offerings across EMEA and the US.
Kevin Cruickshank, Engage PSG Search’s CEO, was retained on the mandate due to his extensive knowledge and insight into the SaaS space. He conducted a full marketing identification, validation, headhunting, and referencing process.
Successful completion of the search within bespoke timescales, determined by the client, and appointment of the new CTO.