Edge Petrol provides pricing software that gives station owners real-time, accurate insight to help them combat reducing volumes and aggressive competition by making better pricing decisions.
During the series B funding round, the organisation has an integrated solution for aggregating multiple data sets to enable customers to optimise margin and volume, including:
Delivery Data
Cost of fuel
Tank levels
Transaction data
Competitor pricing comparisons
Using real-time data, Edge Petrol is the only software that calculates real-time volumes, weighted and blended margins, and other key metrics for better decision making & strategy development.
We were tasked with sourcing a Chief Technology Officer to take the organisation to the next level and help build out their product offerings across EMEA and the US.
Kevin Cruickshank, Engage PSG Search’s CEO, was retained on the mandate due to his extensive knowledge and insight into the SaaS space. He conducted a full marketing identification, validation, headhunting, and referencing process.
Successful completion of the search within bespoke timescales, determined by the client, and appointment of the new CTO.
91 Wimpole Street,
Marylebone,
W1G 0EF
7th Floor,
Pacific Design Center – Red Building
750 N San Vicente Blvd,
Ste 800 West Los Angeles
CA 90069
Level 2,
333 George Street,
Sydney,
NSW 2000
We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking "Accept All", you consent to our use of cookies.
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below. The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. We also use third-party cookies that help us analyse how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent. You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
The cookie is set by CookieYes to remember the users' consent settings so that the website recognizes the users the next time they visit.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedbacks, and other third-party features.
This is an anonymous visitor identification cookie that is required to be able to talk to our customer support team via the live chat function.
This cookie is used to keep track of sessions for our live chat function.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
The _ga cookie, installed by Google Analytics, calculates visitor, session, campaign data, and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
This cookie is installed by Google Universal Analytics to restrain the request rate and thus limit the collection of data on high-traffic sites.
This cookie is used by Octolytics, GitHub’s internal analytics service, to distinguish unique users and clients.
This cookie is used to signal to GitHub that the user is already logged in.
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
Facebook sets this cookie to display advertisements when the user is either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
This cookie is used to track visitors on multiple websites in order to present relevant advertisement based on their preferences.