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Edge Petrol

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Edge Petrol

Edge Petrol


Client Background

Edge Petrol provides pricing software that gives station owners real-time, accurate insight to help them combat reducing volumes and aggressive competition by making better pricing decisions.

During the series B funding round, the organisation has an integrated solution for aggregating multiple data sets to enable customers to optimise margin and volume, including:

  • Delivery Data

  • Cost of fuel

  • Tank levels

  • Transaction data

  • Competitor pricing comparisons

Using real-time data, Edge Petrol is the only software that calculates real-time volumes, weighted and blended margins, and other key metrics for better decision making & strategy development.

Client Background

The Challenge

We were tasked with sourcing a Chief Technology Officer to take the organisation to the next level and help build out their product offerings across EMEA and the US.

The Challenge

The Solution

Kevin Cruickshank, Engage PSG Search’s CEO, was retained on the mandate due to his extensive knowledge and insight into the SaaS space. He conducted a full marketing identification, validation, headhunting, and referencing process.

The Outcome

Successful completion of the search within bespoke timescales, determined by the client, and appointment of the new CTO.